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Here’s some quick tips to keep you on everyone’s good side.

Do respect the law. If you use E-mail to promote your business, you need to respect the recipients’ legal rights, such as privacy. Talk to us if you are planning an E-mail campaign so we can suggest valuable tools and best practices.

Do check E-mail regularly. People must be able to rely upon your response time, so find a schedule that works for you and stick with it.

Do not expose the addresses of other recipients. If you must send a group E-mail to people who do not know each other, use the BCC: line to hide the addresses. Failure to do so removes a person’s right to keep their address private and will likely make some enemies.

Do not request delivery and read receipts. This will almost always annoy your recipient before they have even read your message. Also, because the recipient can decline the receipt with one click, read receipts are really of limited use. If you want to know when an E-mail was received it is best to simply ask the recipient to let you know.

Do not send from someone else’s E-mail account. This is confusing for the recipient as well as potentially angering for the owner of the account from which the message was sent.

Do you have any wise E-mail tips? What E-mail habits annoy you as a recipient? Please share your thoughts.

What comprises an effective Web site? What things are “must-haves”? What are the priorities?  For every person you ask, there are different opinions, and sadly there is a lot of misinformation. So here’s our viewpoint on some commonly held ideas.

1. “My site must outdo my competitors’ sites.”

Many people mistakenly think that in order to be worthwhile, their Web site must be flashier, have more pages or otherwise feel more impressive than their competitors’ site. But showy and more expensive does not always equal more effective. In fact, this approach can unwittingly damage your appeal. So what will primarily make your site stand out? Uniqueness. If your site has been custom developed to accurately reflect your real-world company and business philosophy, the site will attract the type of clientele you are seeking. Read the rest of this entry »

Filling a customer’s needs online is only the beginning. In Canada, many local dealers are not yet at the point of completing vehicle sales over the Internet. So following up a positive online visit with a positive real-world experience at the actual dealership is crucial.

How can your dealership’s Web site and store work together to meet the needs of people in your community? You must ensure your Web site complements your day-to-day business, and vice versa. Here are nine ways to make that happen.

Read the rest of this entry »

TStraining.com has been added to our Web site’s Showcase. TS Technical College offers certified training for the heating and cooling industry as well as environmental and safety courses. This Web site, for which we created a totally custom content management system, contains all the information needed for students and employers when choosing a training facility.

What are your opinions on this new Web site? Please tell us what you think.

Are you struggling to find a designer to accurately convey your organization’s individual personality online?  Why not consider us?  Our work is stylish, fresh and tastefully one-of-a-kind.  But don’t just take our word for it. Read the rest of this entry »