If you have ever entered your credit card information or Social Insurance Number into an electronic form, having at least a basic knowledge of online security is critical. Understanding is optional only if you want to be at risk. Happily this is a less overwhelming topic than you may think.
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Aren’t we all interested in affordable ways we could be doing better in search engines?
From time to time, you probably Google some words that relate to your business to see what results you get. Have you ever been surprised, or somewhat disappointed, if your business does not come up like you were expecting?
Before you throw up your hands, take a moment to identify the root issue. Likely, the solution is simpler and less expensive than you’d think!
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Many vehicle shoppers perceive all dealers as being the same.
Especially when comparing dealerships that sell the same brands and offer similar services, prospective buyers often see price as the only compelling reason to choose one dealer over another.
To meet the challenges of a tougher-than-ever economy, discerning automotive dealers realize that an identifiable company image and a loyal clientele are critical to their survival in the community. Dealers recognize they can no longer rely on the traditional branding and marketing inherent to their manufacturer. Decisively, they take control of their fate by making differentiation from their competitors a high-level priority.
How can your Web site be used as a strategic tool for distinguishing your dealership? Here are two ways we can help you make your mark. Read the rest of this entry »
When setting up an online presence, a business’ first step may be to quickly purchase a domain name. Little thought may be given to selecting one that is effective for that particular business. Granted, the individual making the decision may not understand the true value of a good domain name, how to select it, or how it ought to be used within the Web site or E-mail. On the other hand, even a well-considered domain name that was purchased years ago may have little relevance to the company’s current focus.
However, by investing a few moments of reflection and little or no cost, we can help you improve your company Web site’s professionalism and usability simply by giving proper attention to your domain name, subdomains, and E-mail addresses. Here’s what to consider.
For help with understanding the fundamental role a domain name plays in your Web site, see our article Constructing Your “Home” – A Primer in Web Site Terms & Concepts. Read the rest of this entry »
