Written by Allison

Good sites meet company goals. Great sites meet users’ goals.

Recall your reasons for having a business Web site. Perhaps it is to promote your company, to expose the public to your products and services, to reinforce your brand, or a variety of other reasons unique to your situation. The underlying goal in all of this is, of course, to sustain and increase profits.

However, the public doesn’t care about any of your goals. They care about their own.

They are only interested in what your company and your Web site can do for them, especially if you can do it better, cheaper or faster than your competitors. So how successfully your Web site bridges the gap between promotion and revenue is determined by how well your site aids and positively impacts potential customers.

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Written by Nathanael

If you have ever entered your credit card information or Social Insurance Number into an electronic form, having at least a basic knowledge of online security is critical. Understanding is optional only if you want to be at risk. Happily this is a less overwhelming topic than you may think.
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Written by Allison

Aren’t we all interested in affordable ways we could be doing better in search engines?

From time to time, you probably Google some words that relate to your business to see what results you get. Have you ever been surprised, or somewhat disappointed, if your business does not come up like you were expecting?

Before you throw up your hands, take a moment to identify the root issue. Likely, the solution is simpler and less expensive than you’d think!

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Written by Allison

When setting up an online presence, a business’ first step may be to quickly purchase a domain name. Little thought may be given to selecting one that is effective for that particular business. Granted, the individual making the decision may not understand the true value of a good domain name, how to select it, or how it ought to be used within the Web site or E-mail. On the other hand, even a well-considered domain name that was purchased years ago may have little relevance to the company’s current focus.

However, by investing a few moments of reflection and little or no cost, we can help you improve your company Web site’s professionalism and usability simply by giving proper attention to your domain name, subdomains, and E-mail addresses.  Here’s what to consider.

For help with understanding the fundamental role a domain name plays in your Web site, see our article Constructing Your “Home” – A Primer in Web Site Terms & Concepts. (more…)

Written by Allison

Don’t be afraid of RSS. Even if you don’t consider yourself to be the most advanced Web user, you can understand and use RSS to your advantage every day! We promise. (more…)