Many vehicle shoppers perceive all dealers as being the same.
Especially when comparing dealerships that sell the same brands and offer similar services, prospective buyers often see price as the only compelling reason to choose one dealer over another.
To meet the challenges of a tougher-than-ever economy, discerning automotive dealers realize that an identifiable company image and a loyal clientele are critical to their survival in the community. Dealers recognize they can no longer rely on the traditional branding and marketing inherent to their manufacturer. Decisively, they take control of their fate by making differentiation from their competitors a high-level priority.
How can your Web site be used as a strategic tool for distinguishing your dealership? Here are two ways we can help you make your mark. (more…)