When setting up an online presence, a business’ first step may be to quickly purchase a domain name. Little thought may be given to selecting one that is effective for that particular business. Granted, the individual making the decision may not understand the true value of a good domain name, how to select it, or how it ought to be used within the Web site or E-mail. On the other hand, even a well-considered domain name that was purchased years ago may have little relevance to the company’s current focus.
However, by investing a few moments of reflection and little or no cost, we can help you improve your company Web site’s professionalism and usability simply by giving proper attention to your domain name, subdomains, and E-mail addresses. Here’s what to consider.
For help with understanding the fundamental role a domain name plays in your Web site, see our article Constructing Your “Home” – A Primer in Web Site Terms & Concepts. (more…)