May

07

Tips for Smarter Business Spending in Tough Times

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In these uncertain economic times, it seems everyone is re-evaluating each penny spent. But even though spending might truly need to be tighter, no one can afford to promote their business less.

How can you find balance? Smarter spending is the answer.

Instead of viewing your Web site as a detached entity, discern how it can support your real-world business objectives.

If you are looking to tighten the purse strings, consider how your Web site could be used to…

  • reduce employee burden by featuring information or performing tasks that an employee would normally handle
  • cut back on the amount of money required for traditional advertising
  • drive more interest and revenue to your location
  • further define your identity and attract the type of customers you really need
  • better accommodate the customers you already have

Not to be forgotten is the value of strategic E-mail marketing.  Many flourishing businesses have found E-mail marketing campaigns to be a successful and economical alternative to traditional newspaper, television or radio advertising.

Reflecting on your past financial or calendar quarter, ask yourself:

  • What business challenges did we face? How can our Web site help us meet these more affordably?
  • What successes did we find, or what were our most productive offline sales or advertising techniques? How can we use our Web site to expand on these?
  • In the current economy, what product, service, or market segment do we next need to target? How can our Web site be refined or expanded to more closely harmonize with our business goals?

As you discern and establish critical business objectives, do not underestimate the extent to which your Web site could support these initiatives and make them an even bigger success. Yes, your Web site can be a tireless partner in achieving your goals. By utilizing the Internet to its fullest potential, you can make the best possible investment of your time and money in the coming months and help your business thrive like never before!

Need some help?  Let us assist you in defining and achieving your online goals.  Get started now!


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