Written by Allison

Good sites meet company goals. Great sites meet users’ goals.

Recall your reasons for having a business Web site. Perhaps it is to promote your company, to expose the public to your products and services, to reinforce your brand, or a variety of other reasons unique to your situation. The underlying goal in all of this is, of course, to sustain and increase profits.

However, the public doesn’t care about any of your goals. They care about their own.

They are only interested in what your company and your Web site can do for them, especially if you can do it better, cheaper or faster than your competitors. So how successfully your Web site bridges the gap between promotion and revenue is determined by how well your site aids and positively impacts potential customers.

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Written by Allison

By adjusting your approach just a little, you can capitalize on the current Internet atmosphere to make your Web site more effective.

In a previous post, we explored what the Web 2.0 movement is. That’s great and all, but let’s get realistic. In our local Kitchener-Waterloo area, for the most part, business may be done the way it has been for years. You may have a physical location, an actual product, and so on. So what good is Web 2.0 to you? Try these five practical ideas and see just how successful you can be. (more…)

Written by Nathanael

Web 2.0 has been a buzz word for some time now. But what is it? Why should you care? And can it really make you more profitable?

In this post, we’ll explore the concept of Web 2.0 on the Internet as a whole. In an upcoming post, we’ll help you make realistic application of these ideas in your own business. (more…)

Written by Allison

In these uncertain economic times, it seems everyone is re-evaluating each penny spent. But even though spending might truly need to be tighter, no one can afford to promote their business less.

How can you find balance? Smarter spending is the answer. (more…)

Written by Allison

Where do you begin?

Say you’ve opened up your favourite search engine to look for a Web site designer in the K-W area.

You type in website design or Internet Web page design and Kitchener or Waterloo and see a seemingly endless list of local (and not so local) Web designers and developers. How do you know who is talented? affordable? trustworthy? the best fit for your business? (more…)