Aren’t we all interested in affordable ways we could be doing better in search engines?
From time to time, you probably Google some words that relate to your business to see what results you get. Have you ever been surprised, or somewhat disappointed, if your business does not come up like you were expecting?
Before you throw up your hands, take a moment to identify the root issue. Likely, the solution is simpler and less expensive than you’d think!
When setting up an online presence, a business’ first step may be to quickly purchase a domain name. Little thought may be given to selecting one that is effective for that particular business. Granted, the individual making the decision may not understand the true value of a good domain name, how to select it, or how it ought to be used within the Web site or E-mail. On the other hand, even a well-considered domain name that was purchased years ago may have little relevance to the company’s current focus.
However, by investing a few moments of reflection and little or no cost, we can help you improve your company Web site’s professionalism and usability simply by giving proper attention to your domain name, subdomains, and E-mail addresses. Here’s what to consider.
For help with understanding the fundamental role a domain name plays in your Web site, see our article Constructing Your “Home” – A Primer in Web Site Terms & Concepts. (more…)
Don’t be afraid of RSS. Even if you don’t consider yourself to be the most advanced Web user, you can understand and use RSS to your advantage every day! We promise. (more…)
By adjusting your approach just a little, you can capitalize on the current Internet atmosphere to make your Web site more effective.
In a previous post, we explored what the Web 2.0 movement is. That’s great and all, but let’s get realistic. In our local Kitchener-Waterloo area, for the most part, business may be done the way it has been for years. You may have a physical location, an actual product, and so on. So what good is Web 2.0 to you? Try these five practical ideas and see just how successful you can be. (more…)
Web 2.0 has been a buzz word for some time now. But what is it? Why should you care? And can it really make you more profitable?
In this post, we’ll explore the concept of Web 2.0 on the Internet as a whole. In an upcoming post, we’ll help you make realistic application of these ideas in your own business. (more…)
